MUNI THE BOSS

Fujifilm Instax mini50S Cheki camera
By
William AndrewsPublished: August 6, 2010Posted in: PRODUCT INNOVATIONSTags: Cameras, Photography, Retro
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Camera fans and retro photography enthusiasts get ready!
This autumn Fujifilm is releasing its new Cheki camera. Following on from the Instax Mini 7S and even the Hello Kitty version (yes, really!), this new piano black mini50S has all the hallmarks of its predecessors: funky Polaroid-style images, a fun chunky shape, and simple cool functions like a double timer. Why take boring photos with a regular digital camera when you have options like the Cheki?
Previously we have speculated whether digital toy cameras are the next boom product. However, Fujifilm is demonstrating that unconventional film cameras with good design can also be a hit.
We also like how Fujifilm has enlisted the help of photographer Yasumasa Yonehara to promote the camera. He took the Cheki and shot some — by his standards, very tame — photos for use with their advertising and packaging.
On sale in Japan from September, the Instax mini50S is now available for pre-order from JapanTrendShop.

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ABOUT THE AUTHORWilliam is Editor of JapanTrends.com and a Project Manager at CScout Japan trends and innovation consultancy.
2 Comments
shauna
Posted August 7, 2010 at 2:36 AM
please tell me this will be released in the united states??
Aki
Posted August 9, 2010 at 11:13 PM
@shauna Just get it online first if you are that keen!
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