"E-commerce in India is all about inclusion. In US, e-commerce works on the model of eliminating intermediation or middle men. In India, it will help intermediaries reach more consumers," says Mehta, who is an alumni of Cornell and MITSloan.
Risk capital investors say they are tracking these unique models, which will be the tipping points for e-commerce to become the next big industry in India. Excited by the successful listing of online travel portals such as MakeMyTrip, investors say there is a renewed interest in the e-commerce space. "It is a very attractive, scaleable and profitable business," says Adusumalli of SAIF.
This year till September, there were six deals worth $24 million in the Indian e-commerce space, according to data from research firm Venture Intelligence.
Earlier this year, venture capital firms Greylock and Battery Ventures committed $8.75 million to Bangalore-based Taggle.com. The founders of private equity firm CX partners have funded Delhibased Mydala.com.
Canaan Partners parked $7 million in Naaptol .com. Nexus Venture Partners invested $2 million in MagicRooms Solutions, which provides an Internet-enabled reservation system for hotels in India and abroad.
Read more: Inside Indian e-commerce Bazaar - The Times of India http://timesofindia.indiatimes.com/tech/enterprise-it/strategy/Inside-Indian-e-commerce-Bazaar-/articleshow/6793147.cms#ixzz154kjcIvV
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